Social Media & Branding

Showcasing your "brand” helps set yourself apart for a potential employer, marketing who you are, the skills you bring and the value you add. We encourage you to review the resources below to gain deeper insight into personal branding and marketing yourself: 

To access LinkedIn Learning videos, please first login with your WGU credentials


LinkedIn is the world’s largest professional network with hundreds of millions of members. It is the go-to resource for professional networking and will help you:

Still not convinced? View this brief Explore LinkedIn video (LinkedIn Learning, 4m 9s) and LinkedIn vs. Resume video (LinkedIn Learning, 1m 53s)

STEP 1 - Download the LinkedIn User Guide
LinkedIn User Guide: The guide provides clearly defined steps on how to develop a strong LinkedIn profile, develop your network, job search, and brand yourself.

The guide will teach you how to:

  1. Create a LinkedIn Profile (Linkedin Learning collection)
  2. Build Your LinkedIn Network (LinkedIn Learning collection)
  3. Use LinkedIn Day to Day (LinkedIn Learning collection)

STEP 2 - Stay connected
Take advantage of all the perks that come along with being a student or alum and leverage your WGU network!

  • WGU - Western Governors University Alumni & Students - Be sure to make this group one of the first LinkedIn groups you join to connect with other WGU students and alumni!
  • WGU – LinkedIn Alumni Tool – Gain career insights on the 112,000+ students and alumni. You can do a search to see what  types of positions fellow WGU students and alumni hold, what companies they work for, where they are located, and more!

STEP 3 - Reach out to Career & Professional Development
As you complete the activities described in the guide, a Career Advisor is available to answer questions, review your LinkedIn profile, and offer support.

To request an appointment: Send your questions, areas for clarification and a copy of your LinkedIn User Guide (complete with your own notes and progress) to and a career advisor will be in touch within 4 business hours after your email is received.

We look forward to working with you! 

LinkedIn Additional Resources

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